People will increasingly opt out of these woke companies. That's why you have things like Parler and Daily Wire but the left then goes for their platforms.
It's why Jeff Bezos and Mark Zuckerberg are leaving their companies and cashing out. Their companies have been taken over by the mob, groups of people that aren't even their paying customers are dictating the terms with which they can do business, and they see the writing on the wall. People are leaving Facebook in droves, AWS growth has effectively been stunned and the only direction it can go is down, Google is facing the same difficulties and posting massive losses in some of their divisions simply because people in business are afraid of doing business with them. If you have Facebook or Google or Amazon stock, this is the height of their market value.
I've recently recommended against Amazon Web Services for example because they can, at any point, turn off the system and they've proven a willingness and capacity of doing it. So it's bad practice for any company to rely on those third party vendors that will disconnect you the minute you or your employee makes a comment they don't agree with, and we've seen you don't even have to mean it and you could be as left wing as you want, cancel culture can come to you as they redefine words and dig up an old tweet that doesn't meet the new definition. These are purely technical decisions, as most things in business are, they aren't motivated by politics, but if you can't guarantee me a service and won't stand by a customer of 10 years because someone on Reddit or Twitter is throwing a hissy fit, then you don't deserve to be relied upon.
As a result, major corporations will be pulling out or at least diversifying, cutting the funding to these already underperforming services. Goya is one of the more clear examples, they simply are not bowing to the left and they survived, you'll eventually see this happen over and over again and these corporations will just opt out of the establishment systems.